Rochelle Coleman

Director, Partner Strategy & Marketing


Rochelle’s 20-year career in sales, marketing and operations across technology software, solutions and services has placed her at the center of strategic partner recruitment, enablement and engagement. As director of partner strategy and marketing, Rochelle is responsible for leading both partner development and the marketing team for Concerto and was named among the Top Women of the Channel by CRN magazine.

Rochelle most recently served as director of partner and channel strategy for the Managed Cloud IT Services and Cloud arm of TELUS, one of Canada’s largest national telecommunications companies.

Rochelle worked at Microsoft for 12 years, where she held several key roles across product management, channel sales and management. As senior director of the Windows Client business for Canada, Rochelle and her team were responsible for driving the growth of the Windows business across Canada. Prior to that role, Rochelle was the director of operations for Microsoft’s U.S. East Region small and midmarket organization, managing the financial and business operations as well as serving as chief of staff for the regional vice president.   

Rochelle is a board member for the Women In Leadership Foundation in Canada. She holds a B.A. in Political Science with Honors from McMaster University and an MBA from the Schulich School of Business, York University.